Buyers bid against each other.
Not against you.
A land auction is only as good as the buyers it puts in the room. Auction 360 is our system for filling that room — with the buyers who actually want your kind of ground, found before they even knew it was for sale.
The buyer universe is bigger than one contact list.
Every farmland buyer sits somewhere on two axes: how actively they're looking, and whether we already know them. Most agents and auctioneers only work one quadrant.
Landowners and neighbors who'd sell if the right offer showed up — not actively looking, but reachable.
Buyers outside anyone's address book who'd jump at your ground if they ever saw it — reached through paid, targeted marketing.
The buyers already on every local agent's list — already hunting, already known.
Buyers actively hunting for ground like yours who no local agent has ever met — found through targeted digital marketing, not word of mouth.
Most agents and auctioneers work the top-left box — active buyers they already know. Our marketing is built to reach all four.
Eight systems running at once.
A good result isn't luck — it's a system running in the background. Here's what's working on your farm's sale from launch day to closing day.
Auction Launch
Sets your sale live with a clear best-bidder end date and a target price to beat.
Farmer Data
Years of ag-buyer data pinpoint who's actually in the market for your kind of ground.
Buyer Inquiry
Every call and click gets logged and worked. Nobody falls through the cracks.
Direct Mail
Physical mail to a curated buyer list — most landowners still read what shows up in the mailbox.
Social Media Targeting
Paid placement in front of specific farmland-buyer profiles — not a free post and a prayer.
Contract-to-Close
Timelines, disclosures, and contingency periods tracked so nothing slips before closing day.
Strategic Pricing
Your list price is set as an invitation, not a guess. More on that below.
Inside Sales
A dedicated team works every inbound lead so interest turns into a signed offer.
Your list price is an invitation, not a guess.
GAIA gives you three numbers before you decide how to sell — a data-based value, a typical market sale, and an auction value. Once you pick Auction 360, this is how we turn one of those numbers into the list price that gets buyers competing instead of negotiating.
Aspirational Pricing
List above the comparable properties, with room built in to negotiate down from there.
Perceived Market Value Pricing
Price in line with the relevant comparables — especially ground currently under contract.
Event Pricing
Price a little below the comparables to create an auction-like run of offers — and negotiate from strength instead of a pricing disadvantage.
We don't hand you a "market price" or an "asking price." Every list price is a starting price aimed at getting your price — or more — through marketing and buyer competition, not a guess we hope holds up.
Trained by the FBI's former lead negotiator.
Our team trained under Chris Voss, the FBI's former lead hostage negotiator, on how to work an offer before, during, and after the auction. An offer or bid that can't close is no offer at all — negotiation is what turns a bid into a check at the closing table.
You pick the end date. We skip the buyer's premium.
- ✓ You decide when an offer is accepted and the auction ends — not a countdown clock.
- ✓ No buyer's premium added on top of the winning number — it removes friction between a serious buyer and a great offer.
- ✓ Every seller gets a plain-language commission worksheet before signing anything.
Two farms. Two online auctions. Real numbers.
What sellers say after the check clears.
“Not hiring Mitch would have cost me $1.5 million.”
— Sam Mateer · 1,465 acres, Fayette County — $8.5M close
“$200,000.”
— Dianna Rucks · 200 acres, Clinton County
See Auction 360 running live.
Walk through a real Auction 360 sale in progress before you decide if it's the right path for your ground.